New Methodology/Book Project

After reading Content Strategy for the Web by Kristina Halvorson, decided assembling a book on how to develop an Information Architecture for an Enterprise was doable.   Expect it will take about a year, as simlair efforts I’ve had for Microsoft and IBM to build methodologies took about the same time.

Have started collecting methods, tools & techniques with the purpose of codifying and creating a methodology for Business Oriented Information Architecture.  Basically the prework that should be done before standing up SharePoint site hierarchies, Metatag taxonomies, etc.

I’ll be looking for submissions as well as technical reviewers over the next 12 months

Book Review: Content Strategy for the WEB

One of the missing elements in most Web projects these days is the creation and management of content.  It’s as though  teams think its enough to just put up a container and content will appear. 

During the past year I’ve watch multiple sites stood up with weeks of effort and then try to cram content creation in two days.  The results have always been a disaster.  I don’t know why this is, but it seems a consistent theme.  Good content takes time and effort.  

I’m just finishing up Kristina Halvorson‘s book,  ISBN 978-0321620064, Well worth the read for anyone working with WEB, SharePoint or Information Management in general.   It’s a short, very concentrated read full of good insights on the why and how to’s of managing the Content Development Process.  She doesn’t address the why content is often overlooked, but she does address the process behind creating good content.

Included in her book are references to many other books that dive deeper into specific topics, such as Influencer Marketing, MultiMedia content, and Information Architecture.   I’d call it the Cliff Notes of Content Management.