Structure in Threes: Business Design and Reengineering

The last round of brainstorming tightened up my thinking around the methodology.  Like all engineering endeavors I needed to identify the beginning point for creating the enterprise.  Most of the business model approaches are just that.  They document the existing and while that is necessary, is that sufficient?  When I’ve attended workshops focused on business models, often it ends up around optimization rather than innovation.  The strategy and planning methodology I devised and fielded for other corporations was purposely limited, because at that time these corporation’s business models were deemed untouchable.  Even though several people could see its useful life was coming to an end.  Secondly, reengineering a business model it difficult for most in management positions…their mentality is around optimizing the status quo.  Not a blame, it how they were successful and how they are managed in most corporations today.

The brainstorm I had the other day was along the lines I had decades ago when I suggested a practice that would design and build corporations custom for an entrepreneur.  Thus one has to look at what that means.  What would be the design parameters used in doing such.  The past month I came to the conclusion that businesses should be designed around the customer rather than businesses trying to find customers around them.  That insight brought me to using Peter Mark’s (Design Insight) tool Customer$APPEALS (C$A) to determine the design parameters for the “product” I’m building; an enterprise.

With C$A as a base one can use that to weight investment is the various aspects of the business model and value chain the enterprise participates in.  With that as the starting point my methodology has evolved to the following:

Business Model Design -bks (2)

As of this positing I’ve tested this approach in two reengineering project that look to be successful and expect to do another pilot at another two corporations: one already in process and looking for another to pilot.  This “methodology model” will be one of several “views” in Structure in Threes” book and workshops I’m developing in spare time.  Expecting to have first workshop ready by summer.

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