Brainstorming weekend: Information Management, ITIL, and SharePoint

Spent part of the weekend at INC500 Banquet to receive award and participating in an interview video sponsored by Chase, the rest of the weekend I continued diagraming concepts on the Information Management Methodology (IMM) I’ve been brainstorming with various peers over the course of the past several months.  My goal is to have the methodology and practice defined by April for release at Share 2012 in Atlanta.   Some of the components of the methodology will include: 

 I’ve a few more days left working on my Using SharePoint to enable ITIL white paper (draft).  I should have draft ready for discussion at SharePoint 2011 conference with the peer group assembling in Anaheim on Sunday the 2nd.   Should be a lively discussion.    

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The Big Elephant in the SharePoint Room

After all the “SharePoint Saturday The Conference” excitement has died down.  I looked at both the agenda and attendance and came to the obvious conclusion.  We’re still more enthralled with technology than content.   I will not say that is necessarily a bad thing, however, for a technology that professes to help manage content as a community we’re still more focused on widgets, parts and branding than on getting a handle on actually helping the end-user manage content.

I hear lots of pushback on this topic both at the conference and work.  We’re here to provide a tool; it’s the end-user’s responsibility to use it correctly.  The only problem with this answer is that if you don’t assist the end-user community in seeing how the technology enables one to accomplish a task better and in a new way you’ll end up with the same problems with just a new face on them.

How many SharePoint implementations are just Web front-ends to G-Drives?  I’ve done several snap surveys and audits to see this trend continuing.  In an effort to deploy the latest and greatest technology we’ve lost the rational for its usage to start with.  In order to be successful in delivery, we’ve sandbagged its capabilities.

Helping end-users understand their role in information management is not an insurmountable task, but it does suggest SharePoint community members need to move out of their comfort zone of lists, sites, and web parts and into the more abstract area of content strategy, information architecture beyond UI design and into how content’s lifecycle needs to be managed beyond slamming a quick and dirty article into a content management system (CMS) or I.T. launch process.

Social Networking & Information Architecture reading list

Some real useful books on Social Networking, Information Architecture and Marketing I’ve read the past few weeks and recommend:

  • Clout the art and Science of Influential Web Content, Colleen Jones
  • Letting go of the works, Janice Redish
  • Content Strategy for the Web, Kristina Halvorson

 On my stack to read next week:

  • The Web Content Strategist’s Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds, Richard Sheffield
  • Neuro Web Design: What Makes Them Click?, Susan M. Weinschenk
  • Mental Models: Aligning Design Strategy with Human Behavior, Indi Young
  • Finding the Concept, Not Just the Word: A Librarian’s Guide to Ontologies and Semantics  – Brandy E. King and Kathy Reinold