Business Theory

Spent morning looking at Theoretical Physics videos (String Theory, M-Theory, and the like).  I know some of my co-workers will question the value of such and ask how do these relate to “real work”.  However, its that cross domain thinking that brought ideas like OOP, Active Directory, etc. into the IT realm.  With all the business architecture and business theories floating around I’m still looking at how I piece these together into a coherent system that allows for another seeming paradox [logical design that includes emotional factors].  I often see the dilemma that business researchers face: an calculus of design that should work, only to be destroyed by human factors.  Consider products that should have been successful earlier: computer watch –which is now all the buzz; PDA which morphed into the Smartphone; etc.  Technically the predecessors to these should have been successful, but something just didn’t click.  One can point out a lack of a single factor and say without this feature … however, how does one explain the Edsel which was an advance to then current industry products.  There is something emotional -which marketers, social network researchers and now Data Scientists are trying to understand.

I had a discussion with a collogue last week regarding patterns –data science, machine learning, etc.– while pattern matching is useful, its results are not always correct as “we” the observer overlay patterns on what we observe.  These patterns we detect maybe just that a coincidence, not a intentional or guided structure.  In other words: “correlation is not causality”.


-anyway just insights for me to muse over during this morning’s coffee.  How I apply such to the Enterprise Architecture Methodology I’m writing about is still a TBD.


About briankseitz
I live in PacNW in a small town and work for Microsoft as a Enterprise strategy and architecture SME. I enjoy solving big complex problems, cooking and eating, woodworking and reading. I typically read between 4-8 business and technology books a month.

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